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Wilfrid Laurier University Communications, Public Affairs & Marketing
March 28, 2017
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Intranet Update: Design sneak peek and highlights
(Headline - Mar 24)
Laurier report provides universities with recommendations to increase campus diversity in Canada Laurier report provides universities with recommendations to increase campus diversity in Canada
(News Release - Mar 21)
Laurierís Up/Rooted conference to explore refugees, resettlement and community Laurierís Up/Rooted conference to explore refugees, resettlement and community
(News Release - Mar 17)
Laurier Faculty of Social Work to host book launch examining effects of colonialism on Indigenous people Laurier Faculty of Social Work to host book launch examining effects of colonialism on Indigenous people
(News Release - Mar 17)
Laurier students hit the ice with community service learning and SkateABLE Laurier students hit the ice with community service learning and SkateABLE
(Campus Update - Mar 16)
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